When it comes to age, quite a few companies have been around in Australia earlier than Chrysler. Established in the country only in 1951, Chrysler Australia cannot perhaps stake its claim to antiquity. What it can claim is a series of consistently over performing models such as the Alfa Romeo, Dodge, Jeep and of course, the vaunted Chrysler Valiant.
During the 50s and 60s, Chrysler expanded its base by starting an engine foundry in Lonsdale and an assembly plant at Clovelly Park. Its models such as the Dodge Kingsway, Plymouth Cranbrook and the De Soto Diplomat were essentially based upon American designs.
By the late 50s, Chrysler was being counted amongst the ‘Big Three’ of Australian automotive manufacturers-right behind heavyweights such as Ford and GM Holden. A few hiccups, notably that of the Chrysler Royal, tended to mar its reputation, but Chrysler soldiered on.